BDO served as the financial and tax advisor to Collaboration Art in the transaction in which A-lehdet Group sold its ownership stake in Finnish growth marketing agency Genero Oy to the Swedish digital marketing group Collaboration Art. The acquisition is a key step in Collaboration Art’s strategy to build a scalable, data- and AI-enabled Nordic marketing platform by uniting specialist agencies across the region.
Through the transaction, Collaboration Art significantly strengthens its position in the Nordic digital marketing landscape by entering the Finnish market and broadening its expertise in growth marketing, automation and AI-driven solutions. Genero will continue to operate under its own brand and leadership, maintaining its strong market presence while gaining access to Collaboration Art’s shared operational platform.
BDO’s team supported Collaboration Art through financial and tax analysis and advisory services, ensuring a smooth sales process and providing up-to-date financial insights to support strategic decision-making. Following completion, A-lehdet and Genero’s founding shareholders remain engaged as minority owners in the unified group, supporting Genero’s next phase of Nordic and international growth.
The acquisition strengthens Genero’s ability to serve clients across Sweden, Finland, Norway and Denmark and accelerates the development of Genero’s proprietary analytics platform and technologies as part of the broader Collaboration Art group.