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Survey:

Marketing Services Risk Factor Report 2015

02 December 2015

The 2015 BDO Marketing Services Risk Factor Report suggests consolidation in the sector will be turbo-charged in 2016 as a new era of mergers takes hold. The research predicts deal activity in the sector will jump by 11%, from 532 deals in 2015 to 589 in 2016, as companies are impacted by key risks.

The survey of 50 companies across 10 markets, supplemented with in-depth executive interviews, has identified five key challenges that sector leaders will need to navigate in order to protect their margins and market share. Failure to do so could leave firms, particularly those in the crowded mid-market, vulnerable to M&A offers.

The key challenges are grouped by:

  1. Macroeconomic and liquidity risks
  2. Changing customer demand
  3. Competition risks
  4. Technology and skills risks
  5. Regulatory risks

You can downlead the full report below.